Founders

Stop imagining success & start achieving it.

how do i do that?

As Founders, we get stuck between aspirations & reality

Your venture should unleash your potential

How many of these can you relate to?

You always feel like an imposter founder
You want help - but can never ask for it
You have a great idea / product, but can't get it out there
You feel like investors don't take you seriously
You desperately want to succeed just to avoid failing
what can we do?

Ian has a playbook to help you bring your ideas to life.

Starting something from scratch - whether it's a startup, non-profit, new program, or otherwise - is challenging physically and psychologically.

As a founder, it is critical that you balance passion, objectivity, and positivity to ensure you succeed.

In addition to having founded multiple ventures, Ian is an award-winning teacher, advised and supported 50+ founders, and has led 100s of programs on entrepreneurship and leadership development.

Ian has a passion for empowering people who are trying to change the world. If that's you, let us help you make it happen.

Testimonials

What It's Like Working With Ian As a Founder

Ian was instrumental in helping me get my organization off the ground - not only with tactical advice, but also as a no-nonsense nurturer.

I would never have had the self-confidence, mindset, or skill to seek the fundraising support we needed to launch or sustain the organization without Ian’s guidance (and push).
Meredith Bowyer McNeill
Co-Founder, Greater Than PAC
I find it hard to trust advice that comes from outside our organization. But Ian's level of intelligence and expertise made it easy for me to trust him from the get-go.

In our conversations, Ian has provided a very thoughtful and needed outside perspective. He's helped us troubleshoot issues from sales and marketing to product design and revenue generation.
Walter Ley
Founder / CEO - Branch
I worked with Ian when College AIM was in its infancy. At the time, we were quite simply trying to do too much—too many programs, initiatives and projects. Ian helped me narrow our focus, zero in on the things that we did best and pour our energy into those parts of the work.

Over five years later, his impact is still felt within College AIM. His guidance can be seen in our strategic plan, within our programming and throughout our identity as an organization.
Sam Aleinikoff
Founder / Executive Director
College AIM
Ian's advice is always thoughtful, actionable, and grounded in a valuable set of personal experiences.

Beyond great advice -- it's also clear that he cares deeply about being as helpful as he possibly can (and has fun helping others out!).

He has been generous with his time and I've been lucky to have him as a sounding board as I start my own business.
Nick Cortellessa
Fmr. VP - Goldman Sachs
Founder - Margin
I typically hold business ideas close to my chest because I don't think they're generally very good. But that results in many dying on the vine.

Ian is one of the few people I've engaged with to discuss early ideas who has taken a constructive outlook.
He somehow made me feel more excited about the idea while giving me concrete next steps to test its validity in an evidence-based way.

Too often, people will either shoot you down or give you general ‘sounds great!’ fluff, but Ian found a way to avoid either of those poles.
David Poliner
Director, Strategy - WestRock Company
Ian graciously shared insightful and precise feedback at critical moments. Ian explained complex concepts with ease, showcasing his skills as a teacher.

He was adept, too, at reading emotions and body language, offering support when I needed it the most. Ian was an important part of my success in TechStars, and I'm forever grateful for his impact!
Marie Bigham
C -
how does it work?

Investing in the founder(s) is always worth it.

We have the playbook - You pick the plan

MVP

$125 / session
5 Sessions
For when you want something that sells.
Let's start building.

Start with a free 30-min conversation

  • We establish key assumptions & the market opportunity
  • We test & validate our hypothesis with real customer feedback
  • We define the MVP & craft the pitch
  • We help you take action
Schedule your call
2-3 Months

Pivot

$100 / session
7 Sessions
For when you need something that sells.
Let's figure it out.

Start with a free 30-min conversation

  • We determine what is not working & how far we are off the mark
  • We test & validate our new assumptions
  • We define the goals & craft the plan
  • We help you take action
schedule your call
ASAP

Investing in change is the only way it happens.

Schedule free call nowian's commitment to you

Ian Scott Cohen,
Performance Coach

"As founders, we all want to do it by ourselves - as if getting support from someone invalidates our success and genius.

But I can say from personal experience that the opposite is the real truth. The only founders who succeed are the ones who realize that seeking out real help is the key to success in the first place.

I commit to optimism, openness, and objectivity with all of my clients, but especially my founders. Together, we tackle the issues you are afraid to share with everyone else - especially your investors.

Your venture is about you - your potential and your dreams - and the sooner we get started, the sooner you can achieve them in real life."

schedule a free conversationabout ian

Ian's Top Reads To Refresh Your Founder Psyche In 2024

The Mom Test

By Rob Fitzpatrick

A great read for when you want to...talk to get genuine, unvarnished & exceptional feedback on your ideas.

Get The Book

Lost and Founder

By Rand Fishkin

A great read for when you want to...cut through the founder "facade" and hear from someone with the same challenges - and success.

Get The Book

Building a Story Brand

By Donald Miller

A great read for when you want to...create or reimagine your messaging to be super clear and effective.

Get The Book

Traction: How Any Startup Can Achieve Explosive Growth

By Gabriel Weinberg & Justin Mares

A great read for when you want to... learn and test marketing strategies for customer acquisition.

Get The Book